Getting more out of your data through actionable insightsAuthor: MOBI
It goes without saying that customer data is crucial to the success of any business, especially those in hospitality. Trends in data help you evolve your brand and keep you on the pulse at all times.
Big brand giants such as McDonald’s aren’t shy to introduce new menu items, new bundled options, and leverage coupons to encourage repeat custom. Decisions such as these would always be led by data.
As the digital partner in hospitality, we want to see our customers succeed. That’s why we’d like to introduce you to MOBI Analytics, a powerful way to get real insight into your business and product performance as well as your guests. It’s all the information you need, all in one place, that allows you to take action and excel in today’s market.
Know your business better
Review your metrics at a glance or take the opportunity to deep dive into the specifics. Our new dashboard is highly visual and easy to interpret, making it a one-stop-shop for business performance.
Whether you’re looking at sales across locations, conversion rates, or searching for trends or opportunities, our dashboard provides you with the insights you need to make informed decisions. You can also delve into more specific information such as your most profitable products and their frequently paired items. This allows our customers to increase profitability and make menu amendments based on their guests choices.
One example of how customers can benefit from MOBI Analytics is through our Product Combinations report. Looking at this chart, customers can see trends across locations, such as noticing that a profitable product, for example a chicken burger, sells best on Mondays between 12-2 p.m., and the most common pairing is loaded fries. Brands can then make informed decisions around their marketing and promotional campaigns using this data to encourage repeat custom, upsell and increase sales at that time.
The highlight reel:
- Easy to understand dashboard
- Detailed trend reports
- Actionable insights
- Menu optimisation to increase profitability
Understand your guests better
MOBI Analytics allows you to put yourself in your guests shoes to better understand their behaviour and purchasing patterns. This allows you to engage with them across all channels in a way that’s better suited to their needs or expectations, and fosters increased loyalty.
Although it’s important to bring in new guests, we know repeat guests are more profitable over time. In fact, a recent study shows a 5% increase in customer retention can increase profitability by almost 75%. Through MOBI Analytics, you can see how many repeat customers you’re bringing in, what they’re coming back for, and how they are engaging with your brand.
Looking at the repeat guest rate, you can easily see how many new versus repeat guests you’re bringing in. If you filter this by location for example, you can then see if one location seems to be bringing in less repeat guests than other locations. Using this insight, brands can look further into other data to see what might be causing this relative to the guest experience. A quick look at tips might point to issues with service, or a comparison of in-store technology available might point to needing to improve the speed and convenience offered in-store.
The highlight reel:
- Understand your guests’ needs in detail
- Track new versus return guests
- Actionable data for marketing and loyalty campaigns
- Better understand service at the store level
Convert insight into revenue
We know data is everywhere, but often it’s siloed, making it timely and expensive to pull it all together in a way that’s usable for the business. That’s why MOBI Analytics has been developed with busy decision makers in mind. Our dashboard allows you to gain actionable insights to make change, increase revenue, and drive your brand forward. Insights give you your competitive differentiation.
For example by tracking your conversion rate and easily reviewing where your guests drop out of the sales funnel, you can tweak your menu, make UX design adjustments or prioritise certain channels that drive more revenue.
With all this information at your fingertips you can optimise your efforts and create successful campaigns, promotions and discounts and deliver on your brands objectives.
Creating successful campaigns and promotions are one thing, but staying on the pulse with them is another. By looking at your total discounts data, you can monitor the safe use of coupons or discounts across one or multiple locations. In the event of fraud or questionable activity, you’ll be able to act quickly and reduce the likelihood of revenue loss.
The highlight reel:
- Get the whole picture with no more siloed data
- Increase revenue with visibility over conversion rates
- Create informed campaigns and promotions
- Deliver on your business objectives
Start your journey to success today
After a decade of service within the hospitality industry, MOBI Analytics comes from years of experience and listening to our customers' needs. If you’re interested in learning more about MOBI Analytics and our other suite of products, reach out to a MOBI expert today.
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