A 50-year-old Puerto Rican restaurant brand built a branded digital ordering experience driving 64% of orders through owned channels.
of digital orders now come through owned channels
direct digital orders placed in one quarter
repeat guest rate, customers coming back
Founded in 1972 in Aguadilla, El Meson Sandwiches has grown into one of Puerto Rico's most recognised restaurant brands, with more than 40 locations and a growing presence in Florida.
El Meson needed a digital ordering experience capable of supporting a large, multi-location restaurant operation, while still delivering the convenience, familiarity and service its customers expected. To achieve this, three key requirements were identified: branded app and web ordering at scale, local payment preferences like ATH Movil, and a compelling reason for customers to order directly.
A fully branded digital ordering experience across web and app, giving El Meson full control of the customer relationship.
First party delivery under the El Meson brand, alongside DoorDash and Uber Eats integrations for added reach.
Puerto Rico's preferred digital payment method, fully integrated into the ordering experience.
We're in the people business: the people who work here and the people who visit us. You have to understand how the market reacts so you can move quickly and serve that market.
When El Meson moved to its MOBI-powered experience, the team treated customer migration as a coordinated marketing initiative, combining targeted SMS campaigns, in-store QR codes and paid social to bring existing and lapsed customers onto the new platform.
Full ATH Movil support was built into El Meson's ordering experience from day one, on infrastructure designed to scale as the brand expands beyond Puerto Rico.
Branded ordering, local payments and full flexibility delivered 14.1% growth in orders, 17.7% in sales, 6.7% in digital sessions and 3.1% in average order value last quarter.
Interested in joining our impressive list of customers? Get in touch with our team today to see how MOBI could be a fit for your business.
