Dynamic Pricing Meets Hospitality: Why Real-Time Offers Are the New Conversion Power Play
In hospitality, timing has always been everything. But in today’s digital-first world, it’s not just when your guests arrive that matters—it’s how you engage them online in the moments that decide whether they convert or click away.
Dynamic pricing—long used by airlines, hotels, and eCommerce giants—is now becoming relevant for restaurants too. It’s no longer just about changing menu prices based on the time of day or demand; it’s about adjusting perceived value in real time to influence guest behaviour.
And consumers are ready for it.
In fact, 61% of adults support variable pricing in restaurants based on demand, with younger customers being even more accepting of the practice (source). This opens the door for restaurants to explore dynamic strategies that were once reserved for airlines and hotels—without alienating their guests.
One of the simplest and most effective ways to bring this to life? Flash Promotions.
What Is Dynamic Pricing in Hospitality?
Dynamic pricing refers to adjusting prices or perceived value based on real-time conditions. That could mean pricing based on time of day, day of the week, demand, or guest behaviour.
In fast-casual and QSR environments, it’s not always practical to update menu prices on the fly. But what you can do is dynamically introduce time-sensitive offers that nudge customers toward conversion, without reworking your entire pricing model.
That’s where Flash Promotions comes in.
Flash Promotions: Real-Time Incentives That Convert
Flash Promotions are a feature within the MOBI platform that lets you serve guests a time-bound offer (like free garlic bread or a drink) when they pause mid-order on your online storefront.
Guests see a prompt like:
“Still deciding? Add FREE fries to your cart. 20 seconds left!”
If they act fast, they get the reward. If not, the moment and the incentive disappear.
It’s a live, dynamic offer based on behaviour, not just timing. And it works.
Why This Matters for Your Restaurant’s Online Growth
We all know digital ordering is now mission-critical. But more traffic doesn’t always mean more orders. The real opportunity lies in improving conversion rate, getting more value from the customers already on your site.
Here’s what Flash Promotions can do for your business:
- Recover bounced traffic
Guests who were about to leave are suddenly engaged with a high-perceived-value offer. - Drive urgency at the perfect moment
Timed offers create a psychological nudge that makes it easier to act than abandon. - Lift conversion rates and sales
In early use, restaurants like P’Nut Street Noodles saw a 20% uplift in completed online orders, without increasing traffic or ad spend. - Protect margins with AI-backed recommendations
MOBI suggests promotional items that balance guest appeal with profitability, using AI to filter products within an ideal cost range.
Dynamic Offers vs. Blanket Discounts
Unlike static discount codes or always-on deals, Flash Promotions let you introduce value only when it’s strategically useful, such as when a guest is hesitating. You’re not cheapening your brand or training customers to expect a discount. You’re stepping in at the exact right time to prevent a lost order.
It’s smarter, more controlled, and reflects how leading digital platforms shape behaviour.
How Flash Promotions Enable Smart Dynamic Pricing
While it’s not dynamic pricing in the traditional sense of live price updates, Flash Promotions deliver the same outcomes:
- Personalised value based on guest behaviour
- Time-bound incentives that respect urgency and drive action
- Flexibility to test and adjust promotions as performance data rolls in
Together, these tools provide dynamic pricing capabilities for modern hospitality brands in a way that feels natural for the guest and simple for your team to manage.
Final Thought: Conversion Is the New Growth Lever
We spend so much energy driving traffic. But if you could lift your conversion rate from 25% to 30%, that five-point increase can deliver a 20% boost in sales. All from the same audience.
Flash Promotions empower restaurants to act in the moment, with dynamic, behaviour-driven offers that don’t just attract—they convert.
Ready to see Flash Promotions in action on your MOBI online ordering platform?
Learn More or Book A Demo
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