Wild Wing online ordering storefront on mobile

Reduced fees resulting in more revenue

Wild Wing cut down on aggregator marketplace fees by implementing their very own MOBI Digital Ordering.

Internal operations are running smooth

Wild Wing reduced menu management time from 23 hours to under 1 hour by switching to MOBI.

Making stronger data led decisions

Through MOBI’s data and analytics, Wild Wing has been able to collect more customer data that has been used to make strategic business decisions.

Client background

It’s all in the name - Wild Wing is famous for their 101 mouth watering flavoured wings.

The Canadian franchise takes pride in being a family friendly sports restaurant chain that has captured the hearts of wing lovers throughout Canada. Currently Wild Wing has over 100 locations from Quebec to BC, with their first US location launching this year.

Wild wing wings
Wild wing location exterior
Challenges

Wild Wing’s initial challenges started from the ground up. Struggles at the in-store level revolved around efficiency and order management.

Photo of wild wing wings on a table with a baseball

Working with multiple third party aggregators resulted in a cluttered front-end and created additional work for floor staff, who had to monitor multiple platforms and input orders into their POS, all while still serving their in-store guests. At the digital ordering level, their previous menu management provider lacked functionality. Simple menu updates could take the Wild Wing team upwards of 24 hours to implement. Not only did they lose valuable time trying to work through these updates, they struggled with the lack of customer support and IT support.

MOBI Solutions

01.

Adopting our Aggregator Middleware

Originally receiving orders through multiple third parties, across multiple iPads, Wild Wing wanted to streamline ordering to alleviate stress on staff and improve their overall operations. Through aggregator middleware, orders streamlined directly to the POS, removing the need for manual work.

02.

Implementing our Digital Ordering

With MOBI Digital Ordering, Wild Wing was able to offer guests the option to order directly from their website. This improved the guest experience, cut down on aggregator fees, and gave them access to their customer data. Not only that, the MOBI system is user friendly, which allowed them to cut down on +23 hours spent on menu management updates.

03.

“Since implementing MOBI technology, we’ve been able to create better connections with our customers through our direct channels, find ways to increase revenue, and we’ve felt supported with them as our partner in hospitality.”

Clark McKeown

Clark McKeown

CEO
,
Wild Wing

Results with MOBI

Reduced fees resulting in more revenue

Wild Wing cut down on aggregator marketplace fees by implementing their very own MOBI Digital Ordering.

MOBI icon

Internal operations are running smooth

Wild Wing reduced menu management time from 23 hours to under 1 hour by switching to MOBI.

MOBI icon

Making stronger data led decisions

Through MOBI’s data and analytics, Wild Wing has been able to collect more customer data that has been used to make strategic business decisions.

MOBI icon

Are you ready for
your success story?

Interested in joining our impressive list of customers? Get in touch with our team today to see how MOBI could be a fit for your business.

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