Wing'n It

Founded in Newfoundland & Labrador, Canada in 2011, over the past decade Wing’n It has embarked on their national expansion. On a great taste adventure of their own, their menu currently offers 109 flavours of wings. Wing’n It’s restaurant model is split between a classic dine-in set-up with some express locations in the mould, these seating 20 guests or less. This successful restaurant chain is planning to hit 37 locations nationwide, with more to come.

Like many hospitality brands, Wing’n It immediately felt the impact of the COVID-19 lockdowns. During the pandemic, Wing’n It had been working on their franchise model, looking to open a number of new locations across the country. When they considered the impact on their business without in-store dining, they needed to find new ways to connect with new and existing customers, all while maintaining the same great guest experience.

Originally focused on their in-store model, Wing’n It was drawn to MOBI’s online ordering solution as a

relatively simple solution to set-up, with a user-friendly interface they could easily customise and update as required. By implementing online ordering, Wing’n It immediately saw their sales begin to recover as the lockdown persisted. Since the lockdown has ended, Wing’n It has kept their additional channel in place and have shifted their model to include some locations that are take-out only.

Digital Ordering has helped Wing’n It expand their business, grow relationships with their guests, and through better product discovery, their online channels see an average of $10 higher order value.