MOBI LABS

BETA

v0.1.0

Introducing Otto from MOBI Labs

AI‑powered message assistant to help restaurant brands respond faster, personalize at scale, and engage guests intelligently.

Author

Scott Fox

Chief AI Officer

Published

September 19, 2025

Updated

September 19, 2025

Overview

What is Otto?

Otto is MOBI Labs’ experimental AI‑powered message assistant, built to help restaurants deliver faster, smarter guest communications.

Whether it’s answering common queries, sending personalized follow‑ups, or managing incoming messages across SMS/app channels, Otto uses machine learning to reduce manual workload without sacrificing personal touch.

Key Benefits

What does Otto enable?

  • Instant replies to common guest questions
  • Personalized follow‑up messages triggered by guest behaviour
  • Consistent tone and quality in guest interactions

Key Features

Otto Features

AI‑Response Templates

Pre‑trained templates for common queries (hours, menu changes, reservations) so OTTO can reply automatically.

Behavior‑Triggered Messaging

Send follow‑ups or prompts based on guest activity (e.g. order placed, loyalty status, no‑shows).

Voice & Call Integration

OTTO connects to your existing phone system to answer real guest calls — instantly and intelligently, 24/7.

$35K in Annual Savings

Demonstrated $35K in annual savings via automation and reduced manual workload.

Who this is for

Otto is built for

  • Front‑of‑house teams tired of answering the same questions all day
  • Marketing & operations staff wanting more personalization without Q&A overhead
  • Loyalty‑focused restaurants aiming for more meaningful guest touchpoints
  • Brands managing multiple locations looking to standardize communication quality

Launch Checklist

What You’ll Need

  • Defined set of common guest questions/responses
  • Brand voice guidelines (tone, style)
  • Channel setup (SMS, app messaging, push) connected to MOBI
  • Training period — initial review & tuning of AI replies

Metrics

Results from Early Testing

Response Time Reduction

70% faster replies to common guest queries

Automated Message Volume

Handles 50-60% of guest FAQs without manual intervention

FAQs

Q. How safe is automated messaging if OTTO gets something wrong?

A. You’ll have oversight: OTTO flags uncertain questions for manual review, and logs are visible for quality control.

Q. Can OTTO be tuned to match our brand’s voice and style?

A. Yes — you supply your voice guidelines; OTTO learns and adapts over time via review and feedback.

Q. Does OTTO require a separate login or platform?

A. No — OTTO is built directly into your MOBI Admin dashboard so everything stays in one place.

Q. Can I see how campaigns are performing?

A. Yes. Basic reporting is available at launch with deeper performance tracking on the roadmap.

Q. Can I limit redemptions to protect margins?

A. Yes. RevUp includes controls to cap redemptions and tailor eligibility.

Q. Will it work with our loyalty program?

A. Absolutely. You can trigger messages based on MOBI points, stamps, or voucher activity.

Q. Can I set campaigns to run weekly or monthly?

A. Yes. You can automate recurring offers like “20% off Tuesdays” without lifting a finger.

Q. Is RevUp a separate platform?

A. No — it’s built directly into your MOBI Admin panel. Just log in and start.

Take control of your digital future. Join MOBI.

Ready to get started? Find out how MOBI can integrate seamlessly into your existing operations to provide a uniquely powerful digital experience.  

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