Business Operations Product:
Fueling business growth through data
You can trust the numbers.
Selling points
Product Overview
Our sophisticated analytics product is built for hospitality brands. We provide easy to understand data and actionable insights, then pair them with products that utilise machine learning to grow results.
Manage your data
Data insights driving performance
MOBI Analytics houses valuable data to help business owners understand performance, trends and how to effectively enhance their guest offering or boost sales.
Know your business better
- Quickly view key business indicators such as sales value, order volumes, average order values, store performance and product level sales.
- Filter data by date, channel, region and store. Track actuals and identify trends over time.
Understand guest behaviour
- Track metrics such as returning guest rate, channel engagement, purchase frequency and how it’s changing over time.
- Useful insights to plan targeted marketing campaigns for the most loyal fans or those who could use a little nudge.
Track funnel performance
We know how important this one is. See which buying stage potential guests are falling out of the funnel and can understand how to adjust the buyer journey or entice guests to purchase through meaningful marketing.
Reach peak performance
To help inform rosters, MOBI Analytics provides insight on peak sales. View busy days of the week and which hours in the day are the team flat out or a bit quieter.
Useful data
Data to inform your strategy
Gain insights on guest behaviour to boost sales revenue and inform marketing campaigns.
See order frequency
Restaurant analytics that understand the cadence of ordering. Are guests ordering weekly, monthly or longer? Export data to create targeted campaigns for the less frequent guests and entice them with special offers and promotions.
Engage adventurous guests
MOBI data tells us that guests are creatures of habit, they love to order the same thing over and over again. MOBI uses guest data to entice them to try new menu items through our recommended products feature. Our data shows us the most adventurous guests will spend 44% more per order.
Review channel performance
Dig into where guests are purchasing. With a high number of orders on marketplaces, it may be time to consider other more profitable channels. For example, have you tried running social campaigns to entice guests to order via white-labelled delivery?
Monitor product & modifier sales
In a digital environment, less is more. When guests feel overwhelmed, they are less likely to make a decision. Pull reports from MOBI Analytics on product sales to inform a more meaningful menu, full of the items guests are actually ordering.
Advanced Analytics
Go beyond the numbers
For enterprise customers, we take the data a step further with access to MOBI’s data warehouse. We also work with our customers to deliver storefront heat mapping and behaviour analysis.
Designed for integration
Access MOBI’s data warehouse where we can send order information to a preferred data warehousing tool. MOBI will give access to cleaned and transformed data, making it easy for users with SQL experience to generate highly customised insights.
All the data you’ll need
Our data warehouse will grant access to order details, vouchers & rewards, menu data, product details & modifiers, abandoned order details, and payment and payout details for MOBI Pay.
Track guest behaviour & heatmaps
Software to show how guests are engaging with the storefront and menu. We can provide access to heatmaps and insights on improvements to the user journey, all with the focus on increasing conversion rates.
Head office tools
Built to keep you in total control
No items found.
