Hospitality: How to control your digital future
Hospitality is a tricky business. But now is the time for hospitality professionals to lead the revolution, not be eaten by it. This practical guide will help you evaluate your business and understand the next steps.
This eBook explores:
- Why controlling your digital future is essential, and the first steps to do so
- The opportunities open to hospitality businesses
- The importance data and insights, relationships and loyalty
3 opportunities open to hospitality businesses
Restaurants must reclaim their direct relationship with guests, especially with 77% preferring to order directly instead of through aggregators.
Restaurants must look to offer more sophisticated and personalised loyalty initiatives, ones that make the guest experience better.
The in-store experience must be more enjoyable, avoiding friction on services and payment, to convince guests to go back consistently.