Hospitality: How to control your digital future
Hospitality is a tricky business. But now is the time for hospitality professionals to lead the revolution, not be eaten by it. This practical guide will help you evaluate your business and understand the next steps.
This eBook explores:
- Why controlling your digital future is essential, and the first steps to do so
- The opportunities open to hospitality businesses
- The importance data and insights, relationships and loyalty
3 opportunities open to hospitality businesses
Restaurants must reclaim their direct relationship with guests, especially with 77% preferring to order directly instead of through aggregators.
Restaurants must look to offer more sophisticated and personalised loyalty initiatives, ones that make the guest experience better.
The in-store experience must be more enjoyable, avoiding friction on services and payment, to convince guests to go back consistently.
Food for thought
Why you should invest in your digital future now
Many hospitality brands focus on digital, but not many are digital first. Here’s 4 key reasons why you must ready your business for your digital future, and how to approach it.
Staff vs hospitality tech – it’s not one or the other
One of the biggest barriers to technology adoption in hospitality is the thought of it completely replacing frontline staff. But it’s not a case of it being one or the other.